Our Story
With 45 years in the travel industry, I believe the best holidays begin with understanding the person taking them.
I’m Helen Tustin, founder of Wellbeing Travel, an independent travel business creating individually designed holidays and journeys for clients in the UK and overseas.
No two travellers are the same, which is why I take the time to listen and understand what matters to you before recommending a holiday. From relaxing beach escapes and family holidays to cruises, city breaks, special celebrations and complex tailor-made itineraries, every trip is planned with care, attention to detail and the benefit of decades of travel experience.
My career in travel began in 1981 and has taken me from the travel agency counter to senior leadership roles within the industry. Today, alongside running Wellbeing Travel, I serve as a Non-Executive Director of ABTA, bringing my experience to one of the UK travel industry's most established and recognised organisations.
In 2026, I was proud to receive the Travel Gossip Outstanding Contribution Award for the South West & Wales, recognising my contribution to the travel industry. I was also named a finalist for Wellness Travel Designer of the Year at the TTG Luxury Travel Awards 2026.
Through Wellbeing Travel, I work with trusted tour operators, hotels, cruise lines and destination specialists around the world. Those relationships, combined with my experience, allow me to research the options, look beyond the headline price and help clients find the holiday that genuinely suits them.
For me, good travel planning is about much more than simply booking a flight and a hotel. It's knowing which details matter, asking the right questions and being there when you're needed. My service continues throughout the planning process, before you travel and while you're away should you need me.
Despite the name, Wellbeing Travel isn't simply about wellness retreats and spa holidays. For me, wellbeing is about how travel makes you feel. It's the confidence of knowing your holiday has been properly researched and thoughtfully planned, having an experienced travel professional to turn to when you have a question and being able to enjoy the excitement of travelling without the stress of organising every detail yourself.
After 45 years in travel, I still love finding the right holiday for the person taking it. You enjoy the journey; I'll take care of the details.
Enriching experiences
Creating holidays that reflect the way you want to travel.
We believe the most rewarding holidays are those that leave you with lasting memories, meaningful experiences and a desire to explore more.
Whether that's discovering a new destination, reconnecting with a favourite place or celebrating a special occasion, we believe every holiday should offer something to look forward to, enjoy in the moment and remember long after you return home.
Why Clients Choose Wellbeing Travel
Many of my clients come to me through personal recommendations and continue to travel with me year after year. In a world of online booking engines, automated systems and call centres, they value having a single point of contact who understands their preferences and is there when they need support.
Whether you're planning a simple sunshine escape, a cruise, a special celebration or a more complex tailor-made journey, my role is to make the process straightforward, enjoyable and stress-free. I help clients navigate the choices, save valuable time and travel with confidence.
Communication is an important part of the service I provide. Clients can contact me by telephone, email, WhatsApp or video call, whichever suits them best. From the initial enquiry through to their return home, I remain available to answer questions, provide reassurance and assist if plans need to change.
Over the years, I've built long-standing relationships not only with trusted travel partners around the world, but also with clients across the UK and beyond who return time and again or recommend Wellbeing Travel to family and friends. Some of my most valued client relationships began through a simple conversation whilst travelling and have continued long after the journey ended. Those personal connections are something I treasure and are at the heart of everything I do.
