Helen Tustin Helen Tustin

An Award with My Name on It – But It Belongs to Many

When I was unexpectedly announced as the winner of the Travel Gossip Outstanding Contribution Award for South West & Wales, it prompted me to reflect on more than 40 years in the travel industry and the knowledge, relationships and experience that continue to benefit my clients today.

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Helen Tustin Helen Tustin

A Journey I'll Never Forget: My Son's Wedding in Hong Kong.

Some journeys are about the destination; others are about the people you love. This trip to Hong Kong was one I will never forget, as family and friends gathered from around the world to celebrate my son's wedding. From exploring the city's vibrant neighbourhoods and iconic harbour to experiencing the exceptional hospitality of The Ritz-Carlton Hong Kong, every moment was special. Most of all, it was a journey filled with love, laughter and memories that will last a lifetime.

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Helen Tustin Helen Tustin

Hotel Val di Sogno Review: A Peaceful Lakeside Escape in Malcesine, Lake Garda.

From a sunset boat cruise and lakeside walks to exploring the historic streets of Malcesine, my stay at Hotel Val di Sogno offered the perfect introduction to Lake Garda. Discover why this peaceful lakeside retreat is an ideal choice for travellers seeking relaxation, beautiful scenery and authentic Italian charm.

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Helen Tustin Helen Tustin

Avidea Dolomites: An Adults-Only Alpine Escape in South Tyrol

Join me as I experience Avidea Dolomites, an adults-only all-inclusive retreat in South Tyrol. From mountain adventures and wellness experiences to exploring Merano and the famous Waalweg trails, discover why this stylish hotel offers the perfect balance of relaxation, luxury and Alpine charm.

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Helen Tustin Helen Tustin

Belmond Hotels & Rail: Slow Luxury in the World’s Most Beautiful Places.

Discover the world of Belmond luxury travel, where iconic hotels, legendary train journeys and extraordinary experiences come together in timeless style. From the Venice Simplon-Orient-Express to elegant retreats in Italy, Peru and beyond, explore why Belmond continues to redefine luxury travel for discerning travellers seeking exceptional service, heritage and unforgettable moments.

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Helen Tustin Helen Tustin

A Wonderful Afternoon at the TTG Luxury Travel Awards.

Attending the TTG Luxury Travel Awards lunch at the Chancery Rosewood in London was a lovely moment of industry recognition. As a finalist for Wellness Luxury Travel Designer of the Year, it was also a reminder of the experience, relationships and expertise that truly shape exceptional travel

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Helen Tustin Helen Tustin

ZEM Wellness Altea Spain.

ZEM Wellness Retreat offers a truly transformative approach to luxury wellness travel, combining medical expertise, personalised health programmes, and five-star comfort in a serene Mediterranean setting. From advanced diagnostics and bespoke nutrition plans to restorative therapies and mindful movement, ZEM is designed for those seeking meaningful, lasting wellbeing — not just a spa break.

As a luxury travel designer with over 40 years of experience, I work closely with ZEM to curate tailored wellness journeys that align with your personal goals, whether that’s longevity, detox, stress recovery, or complete lifestyle reset. If you’re looking for a results-driven wellness retreat with exceptional service and clinical credibility, ZEM Wellness should be firmly on your radar.

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Helen Tustin Helen Tustin

Central Portugal: The Elegant Heartland Waiting to Be Discovered

Central Portugal is one of Europe’s most underrated destinations, offering a blend of vineyard-studded landscapes, historic towns, mountain scenery and dramatic Atlantic coastline. From the renowned Dão wine region and its elegant estates to the wild beauty of the Serra da Estrela and the world-famous surf of Nazaré, this part of Portugal delivers an exceptional variety of experiences within easy reach of both Lisbon and Porto. Visitors can explore traditional schist villages, dine at Michelin-starred restaurants, stay in boutique luxury hotels and discover peaceful lagoons perfect for nature lovers. For travellers seeking authentic culture, stunning scenery and a more relaxed alternative to Portugal’s busy hotspots, Central Portugal is a destination full of depth, flavour and unforgettable charm.

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Helen Tustin Helen Tustin

Discover Aruba ‘‘One Happy Island’’

When you picture the Caribbean, you might imagine turquoise waters, white sands, and year-round sunshine — and Aruba delivers all that and more. Known as the “One Happy Island,” Aruba blends stunning beaches with culture, adventure, and an irresistible warmth that makes you feel instantly at home. I recently travelled there as part of a UK travel professionals’ trip, giving me the chance to explore the island first-hand and discover what makes it so special.

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James Tustin James Tustin

A Couple’s Experience at the highest spa in the world

Whilst both the facilities and vistas at the Ritz Carlton Spa are very impressive, what sets this spa apart is the attentiveness and professionalism of its therapists. It can often be the case that spas, especially luxury spas can veer toward the wants and needs of seasoned spa-visitors perhaps at the expense of those less well versed in spa indulgence. This is not the case here.

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Helen Tustin Helen Tustin

Are Travel Agents in danger of becoming like Dinosaurs, extinct ?

It’s a question I hear more often than you might think — usually said with a well-meaning smile and a slight look of pity. “Surely people just book everything online now?”

Possibly yes. But that doesn’t mean we should or definitely will.

If anything, and certainly in my case, we’ve evolved and like some species transformed and shown a flair for survival.

The tools are different, the pace is faster, and the expectations are higher. But the role of the agent today is more relevant than ever.

When travel gets disrupted (and it will), algorithms don’t fix it. Bots don’t rebook your flight or find you a room when the hotel’s oversold. And no booking site sends you a WhatsApp at 11pm to say, “Don’t worry — I’ve sorted it.”



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Helen Tustin Helen Tustin

Forging Memories in Japan: A Journey through Art,Spirit and Craft

In the heart of Shimane Prefecture, I discovered a Japan where art, spirit, and tradition intertwine. From wandering through living gardens at the Adachi Museum of Art to soaking beneath the stars at a private onsen, every moment felt timeless. A snowy blessing at Kanaya Ne Shrine and a day spent forging iron by hand brought a deeper, lasting connection — not just to Japan’s heritage, but to something within myself.

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Helen Tustin Helen Tustin

Hong Kong Magic

It had been 30 years since I last visited Hong Kong. This time, with my son living there, I saw the city through entirely new eyes. From flower markets during Chinese New Year to ferry rides, island escapes, and peaceful moments above the skyline, this trip was all about rediscovery – and finding calm in one of Asia’s most dynamic cities

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Helen Tustin Helen Tustin

Kyoto: A day that stayed with me

I had just one full day in Kyoto, and I made it count. This is a city that draws people in with its beauty, but it was the energy that surprised me — busy, bright, and full of life, yet balanced by moments of stillness. There’s a rhythm to Kyoto that’s completely its own.

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Helen Tustin Helen Tustin

Bawah Reserve: A Sanctuary of Barefoot Luxury

Six islands. Thirteen beaches. One unforgettable stay.

In November, I experienced Bawah Reserve — a castaway-style escape where sustainability meets quiet luxury. Daily spa treatments, outstanding food, and the kind of personal service that stays with you.

If you’ve done the Maldives and want something more soulful… this is it.

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Helen Tustin Helen Tustin

Camiral Golf & Wellness: Where Precision Meets Pause.

Tucked into the rolling greenery of Costa Brava, Camiral Golf and Wellness Resort is one of those rare places that instantly puts you at ease. As someone who travels often for work and pleasure, I’m always on the lookout for destinations that combine effortless luxury with genuine soul — and Camiral does exactly that. Whether you're dreaming of spa time, scenic rounds of golf, or simply a stylish base to explore this beautiful part of Spain, this five-star retreat hits all the right notes. Here’s why it might just be your new favourite European escape.

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Helen Tustin Helen Tustin

An Introduction to Colombia Medellin

Medellín, Colombia, has transformed from its troubled past into a vibrant, innovative city. Known for its year-round spring-like weather, Medellín offers attractions like Comuna 13, showcasing powerful street art, and Parque Arví, a serene park with hiking trails accessible by Metrocable. Visitors can explore the local food scene with dishes like Bandeja Paisa and participate in cultural activities such as coffee tastings and leather crafting workshops. While safety has improved, staying in popular areas like El Poblado ensures a comfortable experience. Though flights from the UK to Medellín are long (13–16 hours), the city’s blend of culture and nature makes it worth the trip.

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Helen Tustin Helen Tustin

An Enchanting Retreat at My Arbor

Imagine a sanctuary high in the South Tyrolean mountains where luxury, wellness, and adventure blend seamlessly. At My Arbor, guests experience unparalleled relaxation with world-class spa treatments and breathtaking views of the Dolomites. This 5-star tree hotel offers ski-in/ski-out access to Plose Ski Resort and numerous hiking trails, making it an ideal destination for both winter sports enthusiasts and nature lovers. Embrace tranquility, indulge in gourmet dining, and embark on outdoor adventures at My Arbor.

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Helen Tustin Helen Tustin

It’s Not Too Late to Book Your Perfect Summer Holiday

Dreaming of a sun-soaked getaway? It’s not too late to book your perfect summer holiday! Whether you want a relaxing beach holiday, an adventurous mountain escape, or a vibrant city trip, we have last-minute deals for you. Discover top destinations and unbeatable prices. Make unforgettable summer memories with family and friends. Don’t miss out – book now and start your adventure!

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